Nowadays, coding is not just for the super geek anymore. Coding are in greater heights than only developing websites. As a matter of fact, having a bit of coding knowledge on your end has proven to be one of the most valuable tool for employees all over several industries, not simply computing. In this article, we will know why coding is a vital skill for marketers.
Marketers are great in ideas, strategy and creativity. By getting your heat around the structures of our apps, website and digital platforms, you will acquire a greater perception of what is possible to be done and how much effort it would cover.
Never be a digital dinosaur
Fundamental IT skills such as spreadsheet and word processing are great. But, children as young as 5 are now trying to learn digital literacy and not how to work a computer but how to make a computer work instead of them. Coding will inevitably turn into a core skill for the following generation since coding is already introduced to the national curriculum. You must not be left behind. Similar to how computer literacy is important today, fundamental coding knowledge will be vital tomorrow.
Smoothing out the hiccups
Marketers must never feel pressure to be up to be in pair with savvy coders. However, almost all of us have been there already. For instance, the latest news item on your site is rerouting to a duplicate page error or a picture that you have embedded simply does not look right. These are some types of issues that you want to fix yourself, as soon as you can. Instead of waiting for the IT department to solve it for you, basic coding knowledge provides the marketers to adjust and update digital content efficiently, in real time.
Time to optimize
For optimizing landing pages online, basic CSS and HTML are important. While it may be somebody else’s job to make the website of the company, it is the marketing’s job to achieve web traffic rolling in. In order for SEO to be successful, marketers must be able to make an SEO-friendly site contents and comprehend entirely about how to edit and find meta descriptions, keywords and title tags, without getting the risk of trashing the existing code accidentally.
It is not that hard after all
You are not likely to look a marketer who does not use digital technology or internet for their daily task. Without having the tools to simplify and automate marketing, the job of the marketer will be hard, not to mention tedious. Marketers must take coding as another type of technology in order to make their jobs much easier. Above all, there are tons of downloadable guides, online programs and face-to-face courses available that would make learning codes easier compared to what you would think.