The frontal lobes – responsible for planning, logic, and motivation.
The frontal lobe is associated with “executive functions” such as motivation, preparation, focus, and short-term memory. Many scientists believe it’s responsible for assessing options and the consequences of these actions
1. List Sorting
If you put together your navigation or any other lists, then you need to assign the more “important” items from beginning to end. The focus and the memory of the readers are lowest in the middle. When visitors scan your site, it’s better to recall the first and last items since they’re memorable.
Don’t use too many things because short-term memory may only “remember” about seven things. If your navigation is composed of more than seven points, then break them up into smaller groups or simply remove them.
2. Marketing and “loss aversion.”
People are not efficient cost-benefit calculators. We have a tendency to overestimate losses and underestimate gains. In other words: – Losses are more debilitating as profits are pleasurable.
This dislike of loss may be employed by talented web designers and copywriters to boost conversion for their clients. This example of patio chairs shows comparisons via a table and call-to-actions with buttons.
- Emphasize the price if the products or services aren’t used.
- Sum up prices, but list benefits in detail.
- Emphasize profits instantly.
- Produce a limited time offer. If the item is in short supply, then say so. Shortages lead to quicker sales.
3. Social proof
People today tend to do what others do. Therefore, give your clients proof that other customers have already purchased from you and your business is making the right choice. The objective is that any decision that’s not in favor of your company will be outside of the norm. It must feel like it’s very important that they should only purchase from you.
Insert the following encouraging messages:
- Customer testimonials or client reviews
- Social networking elements
- Remarks from relevant industry decision makers
- Familiar seals, such as association memberships, security certificates, and awards
4. Word selection and readability
The caption of the navigation and its pages must be simple for people to understand. Use the one universal language that’s also used by your customers. Avoid long sentences and do not use jargon. Long sentences and subject-specific words induce your visitors to perform their temporal lobes for harder work and work isn’t good. Your website visitors are idle, and we don’t want to overwhelm them.
So use simple word choice, and your customers will understand it quicker, which is better for everybody. It is not about dumbing down; it is just about using a very simple language with common words that anybody can understand. Even the mind of academics prefers to read complicated issues at the level of an eighth-grader.
Technical jargon can make you look smarter, but you risk losing your readers. A reader who doesn’t understand his comprehension of your performance or your product will most likely not buy it. Therefore, write in an easy and accessible style.
5. Colors and “Restorff effect.”
From the 1930s, German scientist Hedwig von Restorff found that when individuals were given a list of ten words, they recalled words which were in a different color than others. This is because the occipital lobes are more sensitive to visual differences and therefore are more likely to notice things when you’ve got a certain mood or pattern disruption.
The internet marketer “Paras Chopra” completed experiments which showed that components highlighted in color aren’t just better imprinted but also clicked on them more than 60 percent more frequently.
Pick “action color” for all buttons, links, and rollover effects. Use a color that is extremely different from brand colors and the entire web design. The other colors of web design ought to be utilized as “passive colors.”
In accordance with eye-tracking studies, headlines aren’t just the first thing found on a webpage but are also the most seen. And not all headlines get the same attention.
Headlines and images can quickly create emotions as you align them. Current research indicates that psychological headlines are shared more frequently. The three sorts of emotions which make the best consequences are fear, anger, and inspiration.
Write headlines that trigger positive emotions (or negative ones) to catch the attention of your viewers.