Get consent for emails.
When people sign up for your email list, be clear and straightforward regarding what people are going to acquire. For instance, you want inform everyone that you’ll be sending an email once per week. In order to do this, you can phrase it similar to this: “Sign up for my weekly email and you can receive my free guide.” See? It is not vague and it’s clearly informing. If ever somebody buys a product from you, let them know if you would you add them to your email list.
Make unsubscribing emails easy and clear
There are times when we get frustrated if we cannot look for an “unsubscribe” link in an email that we don’t want to receive anymore, right? So, never do the same to your subscribers. Having an easy and clear way to unsubscribe can also imply that you are considering the rights of the users to withdraw consent at any time.
The one that protects and encrypts the data that people enter in your website is known as the SSL or secure socket layer. SSL isn’t only vital for SEO, but it also aids in making your GDPR compliant through preserving the data of your site users.
If you utilize cookies on your site, make sure to incorporate a notice on your site that informs people about this.
On your website, guarantee that you have a Policy page that outlines what data you are gathering, regardless if you are storing it and for how long. Also, it must state that the user should completely agree to the terms for them to fully utilize the website. Make sure to review the privacy policies of the third-parties, which your site is connected with, like plugins or Facebook that might gather data.
How can convert kit assists with GDPR compliance in email marketing?
Convertkits are the ones that offers a lot of assistance and support for their clients to help them with GDPR compliance.
Custom consent checkboxes
Without having to know any code, you can add a consent box to your email opt-ins easily. And much better, it will reroute them to a particular consent page so it does not clutter up your forms.
Determine who your EU subscribers are
With the help of convertkit, it makes selecting your EU subscribers easier so that you can have consent from your current subscribers.
Allow the users their right to be forgotten.
Once you get an email from a subscriber who would like his/her entire data to be removed, you can always contact ConvertKit to handle this.
When someday, you quite get audited for GDPR, Convertkit has audit concierge as well to help you comply with the audit.